Tyla, the South African singer behind the viral hit Water, has officially been crowned Best World Music Artist of the Year. While her win is a massive achievement for African music on the global stage, it has sparked intense debate.
Many are questioning if Tyla truly represents "World Music." Traditionally, this category has been reserved for artists who showcase indigenous and deeply rooted cultural sounds. While Water is undoubtedly a banger, it leans heavily on Western pop and R&B influences, raising concerns about the industry’s increasing erasure of authentic African music in favor of mainstream appeal.
Where does this leave the legends of Afrobeats, Highlife, Amapiano, and other traditional African genres that struggle for global recognition? Are we witnessing a shift where the West decides what "World Music" should sound like? Or should we celebrate Tyla's win as proof that African artists are finally breaking into global markets on their own terms?
What do you think? Is this a well-deserved win, or does it undermine the true essence of World Music?
Comments
Post a Comment